Rat Death® No.1 Special Soft Baits, stand-up pouch

The flagship Rat Death No.1 soft baits in a modern format: a 200 g stand-up pouch that sits upright on the shelf, with a zip closure that lets you seal an opened pack and keep it until the next baiting round. A new addition to the line — for those who lay bait out in portions rather than all at once.

Inside are 20 dough baits in individual sachets: more baiting points from a single pack, and no contact between hands and bait at all. The active ingredient is the anticoagulant bromadiolone; death follows 2–10 days after feeding, the mummifying effect spares you the odor of decomposition, and the Bitrex in the composition insures against accidental ingestion by pets.

How to lay them out

Along walls and baseboards, behind equipment, near burrows, and on travel routes — wherever droppings and gnaw marks are visible. Check and replenish the points for as long as the bait is being taken; the remainder keeps in the sealed pouch.

A retail format with fast turnover: a recognizable brand, an upright facing, and packaging a shopper understands without explanation.