Brands · Russia's No. 1 rodenticides

Rat Death

Rat Death® is the legendary rodenticide brand whose name became a byword for rodent control. Soft baits, wax blocks, paste, and glue — everything needed to cover a site end to end.

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About the brand

Rat Death® is a brand whose name long ago became generic. Shoppers ask for it in stores as a category, not a brand: "give me Rat Death" — and everyone knows what is meant. Many know it as Rat Death No.1, and it is that rare case where the name sells on its own, without a ruble of advertising.

Behind the name is a technology the group is genuinely proud of: we were the first in the global market to introduce the production of soft dough baits. Before then, rodents had to be coaxed into eating bait; a soft bait smells and feels like food, so the rodent chooses it even when other food is available nearby. Today the entire industry has followed this approach.

The brand covers a site end to end, from an apartment to a warehouse: soft baits for routine placement, wax blocks for damp basements and outdoor areas, and paste bait and glue wherever an unconventional approach is needed. It is chosen not only by retail shoppers but also by professionals: the brand is regularly specified in government and commercial procurement.

For a distributor, Rat Death No.1 is that rare portfolio item that needs no selling. Customers come looking for it.

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