Brands · The flagship home brand

DOXS

DOXS® is PO Oboronhim's flagship brand and one of the most recognizable names on the pest control shelf. It carries the widest lineup: gels, bait stations, boric acid pucks, sprays, sticky ribbons, coils, and soft rodent baits.

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About the brand

DOXS® is the brand the group leads with on the shelf. People know it by sight: a shopper who once solved their problem with this pack comes back for it again — and no longer reads the ingredients on the back.

Behind that recognition stands the widest lineup in the group's portfolio. Cockroaches and ants, bedbugs and fleas, flies and moths, mosquitoes, rats and mice — the entire list of household troubles is covered by a single brand. The shopper does not need to study brands or compare products: they pick the familiar pack for the task at hand.

DOXS is also the company's innovation hub. Every innovation developed in our laboratory debuts here first: new formulations, new bait flavor variants, and new packaging formats. This brand is the first to test what later becomes standard across the other lines — and that is exactly why it has remained the flagship for more than twenty years.

For a distributor or retail chain, DOXS is the most convenient brand in the portfolio: one brand instead of ten, steady demand all year round with a summer peak, and a shopper who identifies the right pack at a glance, without help from a sales assistant.

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